National Trust


CASE STUDY


Classlane Media produced a high impact film to showcase the type of activities available in the National Trust's work and places in the outdoors in Yorkshire.

The aim of the film was to sit within the context of the ‘Getting Outdoors and Closer to Nature’ campaign which raises awareness of the National Trust as a custodian of outdoor destinations and a facilitator of outdoor experiences.

The film which was part of an integrated marketing campaign showcased the National Trust’s outdoor spaces in Yorkshire. The film reflected the National Trust brand values and featured fast-paced action shots of high energy outdoor activities. There are some stunning original and unconventional shots of iconic landscapes and features.

Our broadcast film kit got a good outing too with four different cameras being used in the various locations, from our all action hero the Go Pro, to the beauty of the SLR.

The film was shown at the Great Yorkshire Show and also appears on the National Trust website and various social media channels. We are now working on a shorter edit for a Facebook campaign.

Classlane Media are experts in hospitality and tourism film productions and work all over the world with different tourism organisations.